Me: A Generalist

 Bundy. Dahmer. Gacy. These names feel burned into the cultural memory, but they all share something worth noticing: they are vintage. Look at the headlines today and the serial killer — the kind who stalks a suburb for years, racking up victims and evading capture — has almost entirely vanished. It is not that the world has suddenly become a peaceful utopia. It is that science and society have quietly built a world where it is nearly impossible to operate as a long-term predator. The DNA Wall In the 1970s and 80s, a killer could operate for years because police departments rarely spoke to each other and DNA science was the stuff of science fiction. That era is over. With the advent of rapid DNA profiling and sprawling surveillance networks, most violent offenders are caught after their very first crime. They never get the chance to become "serial" because their biological signature is left at the first scene and matched within days, sometimes hours. We are not necessarily ...

Have you ever walked into a room and instantly wanted to leave? Or stood next to someone and felt smaller for no obvious reason? We call it a "vibe" or an "aura," but here's what's actually happening beneath the surface: your body is picking up invisible chemical signals from the people around you. Your aura isn't a glowing light. It's a chemical broadcast, and your nose is the receiver.   Your Sweat is Saying More Than You Think Most of us think of sweat as just something that happens at the gym. But your body has a second type of sweat gland, called apocrine glands, that does something far more interesting. When you feel stressed, angry, or fired up with confidence, your body releases hormones like cortisol and testosterone. These hormones travel out through your sweat and form an invisible chemical cloud around you wherever you go. Every person in the room is walking around inside their own unique chemical signature, broadcasting their emoti...

  Elon Musk reportedly fired a wave of engineers, ranked by lines of code written. The least prolific? Gone. Just like me, every developer reading this probably had the same reaction:  that's not how any of this works. But it's also not surprising. It's a textbook case of  Goodhart's Law . "When a measure becomes a target, it ceases to be a good measure."  — Charles Goodhart, economist   . The Cobra Story (stick with me): Colonial Delhi had a cobra problem. The government's fix: pay a bounty for every dead snake brought in. Logical, right? Locals started  breeding cobras  to collect the reward. When the government caught on and cancelled the program, the breeders released their now-worthless snakes into the streets. There were  more  cobras than before. The metric was dead snakes. The goal was fewer snakes. The moment the metric became the target, people stopped caring about the goal. It's everywhere, once you see it: Marketing:...

108 seats. First election. No alliance. Here is the real story behind the most disruptive political campaign in Tamil Nadu's modern history — and why the "state is ruined" narrative was never quite true. Step 1: Skip the infant stage — weaponise the fan clubs Building a political party from zero takes years. Vijay skipped that entirely. His 85,000 fan clubs — already a 2-million-strong network that ran blood donation drives and disaster relief operations — became booth-level political units the day TVK was launched. Club presidents became district coordinators. Volunteers became campaigners. While the DMK and AIADMK relied on ageing party machinery, TVK had a pre-wired, emotionally loyal ground army ready to go from day one. Step 2: Don't sell a vision — sell a villain Social psychology has a clear rule: shared hate unites people faster than shared love. TVK's campaign understood this perfectly. The message was never really about policy. It was about framing the ...

  Tamil Nadu just made history. A two-year-old political party. A leader from cinema. A wave of young voters. It felt electric. And if you were part of it, that feeling was real. But here is a question worth sitting with: did you vote for a government, or did you vote for a feeling? Did the Fear of Socrates Just Become Real? Socrates — an ancient Greek thinker — had one big worry about democracy. He said that crowds often choose the person who makes them feel good over the person who is actually capable. Not because they are stupid. But because emotion is louder than reason in a crowd. He was eventually killed by the very democracy he warned about. That warning is not ancient history. It is happening right now in Tamil Nadu. TVK: The Masterclass in Emotional Branding. Think about what TVK did brilliantly: targeted young voters, built a clean visual identity, made their leader look like a sacrifice — a man who gave up cinema for the people. That is world-class marketing. But marketi...

  If you’re reading this,then it must be because iIsent it to you right after I wrote this or I got famous that you wanted to look at how I started blogging. Either way: Hi, I’m Johan. I’m a  Generalist . I am not interested in one topic but a lot.I’m fascinated by the way a coding logic might apply to a philosophical debate, or how a marketing tactic is rooted in deep psychology. I want a space to share my thoughts. As a generalist,I get thoughts about various topics. These blogs would be mostly of what I would read. My One Rule:   If I wouldn’t spend my own time reading the post, I won’t post it. Period. The topics I write would vary a lot from space to philosophy , science to psychology,love to manipulation,business to politics. So, get ready to see the world a bit differently.